Outreach Cadence Planner
Map out your multi-channel follow-up sequence for aged leads. Choose your channels, set your capacity, and get a day-by-day activity plan with time estimates so you know exactly what your daily workload looks like.
How to Use This Calculator
Start by entering the number of leads you plan to work. Then choose a cadence length — 7 days for a fast, intensive push, 14 days for a balanced approach, or 21 days for a thorough long-game follow-up. Toggle on the channels you actually use in your outreach.
The daily activity breakdown shows how many of each activity you need to complete per working day to stay on track. Use this as your daily checklist. The time estimate helps you block the right amount of time in your calendar.
The cadence timeline at the bottom is your visual playbook. It shows which channel to use on which day of the sequence — so you never have to guess what comes next. Print it out or screenshot it for quick reference during your calling sessions.
Contact Attempt Benchmarks by Channel
How many attempts does it take to reach a prospect? Here are industry benchmarks for aged leads across common outreach channels:
| Channel | Avg Attempts to Contact | Contact Rate | Best Time |
|---|---|---|---|
| Phone | 6-8 dials | 8-15% | 9-11 AM, 4-6 PM |
| 3-5 sends | 15-25% open | Tue-Thu, 10 AM | |
| Text/SMS | 1-2 sends | 30-45% open | 10 AM - 2 PM |
| Direct Mail | 1-2 pieces | 1-3% response | Arrives Mon-Wed |
| Door Knock | 2-3 visits | 20-40% answer | Sat 10 AM - 2 PM |
Master Your Cadence
Weekly tips on multi-channel outreach strategies for aged leads.
FAQ
How many touches does it take to convert an aged lead?
Industry research shows it takes 6-8 touches on average to convert a prospect into a sale. For aged leads specifically, a minimum of 5 touches across multiple channels over 7 days is recommended. Extending to a 14 or 21-day cadence with 8-11 touches significantly increases contact rates, especially when mixing phone, email, and direct mail.
What is the best channel mix for aged lead outreach?
The most effective aged lead cadences combine phone calls with at least two other channels. Phone remains the highest-converting channel, but adding email, direct mail, or SMS increases your overall contact rate by 30-50%. Direct mail works especially well for leads that have gone uncontacted — a physical mailer can warm them up before your call.
How many calls per day can a solo agent realistically make?
A solo agent manually dialing can sustain 60-80 dials per day during a focused calling block. With a power dialer, 120-200+ dials per day is achievable. The key is consistency — 80 dials per day, 5 days per week, across a structured cadence will outperform sporadic bursts of 200 dials followed by days of no activity.
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