Seniors approaching or in Medicare eligibility who explored supplement and advantage plan options.
Average cost: $0.50 – $3.00 per lead
Aged Medicare leads are consumer records from seniors who previously requested information about Medicare supplement plans (Medigap), Medicare Advantage plans, or Part D prescription drug coverage. These individuals are either approaching Medicare eligibility (turning 65), already on Medicare and looking for better coverage options, or in a special enrollment period due to a qualifying life event. Medicare is a high-demand, recurring market — with 10,000+ Americans turning 65 every day, the pipeline is constantly refreshing.
Medicare enrollment isn't a one-time event. Open Enrollment happens every year (October 15 - December 7), and Special Enrollment Periods occur throughout the year due to life changes. A senior who inquired about Medicare coverage 60-180 days ago may now be in an enrollment period, dissatisfied with their current plan, or experiencing new health needs that require different coverage. Real-time Medicare leads cost $15-$40+ each during enrollment season. Aged leads cost $0.50-$3, allowing you to build relationships year-round and be their agent when enrollment opens.
$15–$40 per lead
$0.50–$3.00 per lead
Save 85-95% per lead
See which providers offer the best aged medicare leads — with independent ratings and fair market pricing from $0.50 – $3.00 per lead.
Medicare leads require product knowledge and trust. Seniors are bombarded with Medicare mailers and calls — your differentiator is being helpful, knowledgeable, and patient. Focus on understanding their current coverage, medications, and doctors before recommending a plan. Use the Annual Enrollment Period (AEP) and Open Enrollment Period (OEP) as natural conversation starters. Work your aged leads year-round to build relationships, then convert during enrollment windows when they can actually switch plans.
"Hi [Name], this is [Your Name]. You had looked into Medicare coverage options a while back. With [upcoming enrollment period / recent changes to plans in your area], I wanted to check in — are you happy with your current Medicare plan, or would you like me to run a quick comparison to see if there's something that might save you money?"
An aged Medicare lead is a consumer record from a senior who previously requested information about Medicare supplement (Medigap), Medicare Advantage, or Part D prescription drug plans. These leads are 30-180+ days old.
The Annual Enrollment Period (October 15 - December 7) is the highest-conversion window, but building relationships year-round with aged leads positions you as their trusted agent when enrollment opens. Special Enrollment Periods also create opportunities throughout the year.
Medicare marketing is regulated by CMS (Centers for Medicare & Medicaid Services). You must follow specific guidelines around scope of appointment, plan comparisons, and marketing materials. Consult your compliance team and follow CMS guidelines for all Medicare outreach.
Weekly strategies, scripts, and insights for working aged medicare leads. Free, no spam.
Real-world benchmarks for aged lead performance across insurance, mortgage, solar, legal, and financial services — including contact rates, conversion rates, overall close rates, and cost per acquisition, plus the universal follow-up system that drives results.
Read more →Most Medicare agents treat lead buying as a seasonal activity tied to AEP. The top producers don’t. They prospect year-round using aged leads to uncover SEPs, sell Medigap plans, and pre-build relationships that explode their AEP results.
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How to turn every aged lead sale into a referral machine — timing, scripts, incentive strategies, CRM tracking, and the lifetime value multiplier.
Read more →Compare providers, check fair market pricing, and calculate your ROI — all with our free tools.
Affiliate Disclosure: Some providers in our directory are affiliate partners. We may earn a commission when you visit them through our links. This never affects our ratings or recommendations. See our methodology