Home Services Edition
Turn aged home-services leads into booked estimates.
The complete playbook, workbook, and 10-day email course for home-services contractors running aged roofing, solar, windows, HVAC, remodel, pest, and foundation leads.
What's inside
- ✓The two-step funnel: contact → estimate → sold (never try to close on the phone)
- ✓Sub-vertical economics and scripts — roofing storm-damage, solar payback, HVAC pre-season
- ✓Field-capacity math: size lead volume to your estimator calendar
- ✓The 'neighborhood proof' nurture play — unique to home services
- ✓State storm-moratoriums, contractor-board rules, and financing disclosure language
Who it's for
- →Roofing and solar contractors
- →Window, HVAC, and remodel companies
- →Pest control and foundation repair operations
- →Contractors running outbound teams against aged lead files
The 10-day email course
- ·Day 0 — Mindset + ARPC math by sub-vertical
- ·Day 2 — Field-capacity planning + tech stack
- ·Day 4 — Book-the-estimate scripts (never close on the phone)
- ·Day 7 — Seasonal + neighborhood-proof nurture
- ·Day 10 — Compliance, storm moratoriums + 90-day diagnostic
Frequently asked
Does this cover roofing, solar, and remodels all in one playbook?
Yes. The home-services overlay breaks out economics, scripts, and compliance for roofing, solar, windows, HVAC, remodels, pest, and foundation. Shared cadence, sub-vertical-specific scripts.
What about post-storm moratoriums in Florida and Texas?
The compliance section covers state-specific storm-moratorium rules, contractor-board regulations (CA, TX, FL, NY), 'free estimate' vs 'free inspection' language, and Regulation Z financing disclosures.
How many leads do I need to start?
250–500 aged leads per field rep per month, targeted to a tight geographic cluster so reps aren't crossing paths. Size lead volume to your estimator capacity first.
Not your vertical? See all editions