🏠 Mortgage Lead Pricing
How much should you pay for mortgage leads? These benchmarks represent fair market pricing ranges based on our monthly research across multiple providers.
Last updated: March 2026 · 8 observed data points · 12 model-estimated · Moderate Decay
Shared — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Time | $20 | $45 | $100 | high |
| 1–7 Daysest. | $19 | $38 | $76.10 | modeled |
| 8–30 Days | $3 | $7 | $15 | high |
| 31–85 Days | $2 | $4 | $8 | high |
| 86–180 Days | $0.50 | $2 | $5 | high |
| 181–365 Days | $0.25 | $1 | $3 | medium |
Exclusive — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Time | $50 | $100 | $200 | high |
| 1–7 Daysest. | $41.80 | $83.70 | $167 | modeled |
| 8–30 Daysest. | $22.30 | $44.60 | $89.10 | modeled |
| 31–85 Daysest. | $4.33 | $8.66 | $17.30 | modeled |
| 86–180 Daysest. | $0.19 | $0.37 | $0.74 | modeled |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
Exclusive — Live Transfer
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Time | $75 | $120 | $175 | medium |
Shared — Trigger / Credit
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| 31–85 Days | $0.15 | $0.35 | $0.50 | medium |
Semi-Exclusive — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Timeest. | $33.80 | $67.50 | $135 | modeled |
| 1–7 Daysest. | $28.50 | $57.10 | $114 | modeled |
| 8–30 Daysest. | $15.20 | $30.40 | $60.80 | modeled |
| 31–85 Daysest. | $2.95 | $5.91 | $11.80 | modeled |
| 86–180 Daysest. | $0.13 | $0.25 | $0.51 | modeled |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
About Mortgage Lead Pricing
Purchase, refinance, HELOC, reverse, FHA/VA, and DSCR/investor mortgage leads. Prices vary based on lead age, exclusivity, delivery method, and geographic targeting. Aged leads offer significantly lower per-lead costs but require higher volume and persistent follow-up to achieve comparable conversion rates. Real-time leads convert at higher rates but cost 10-50x more per lead.
These benchmarks are not tied to any specific provider. They represent fair market ranges based on our research across multiple sources. Actual pricing may vary based on volume, geography, and provider relationships. See our methodology.
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