Providers/Lead Heroes

Lead Heroes

Est. 2014BBB: AWAVerified Mar 2026

Insurance lead provider offering both fresh exclusive leads ($15-$30) and aged leads ($6-$12) for life, final expense, and Medicare.

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6.5
Overall Score

Our Take

Lead Heroes serves the insurance market with a clear two-tier offering: fresh exclusive leads at $15-$30 and aged leads at $6-$12. This pricing is transparent and straightforward, though the aged lead pricing is on the higher end compared to providers like Aged Lead Store. The advantage is that Lead Heroes focuses on lead quality over rock-bottom pricing. They have a solid reputation in insurance agent forums and communities. Best for life insurance, final expense, and Medicare agents who want a reliable insurance-specific provider with both fresh and aged options.

Best For

  • Insurance agents wanting fresh + aged mix
  • Final expense specialists
  • Medicare agents

Not Ideal For

  • Non-insurance verticals
  • Budget buyers wanting sub-$5 leads
  • High-volume call centers

Ratings Breakdown

Scored 1-10 across six weighted dimensions. See methodology

Pricing Transparency(20%)
7
Value(20%)
6
Data Quality & Compliance(20%)
7
Flexibility(15%)
6
Platform & Delivery(15%)
6
Reputation & Track Record(10%)
7

What They Offer

Lead Types

Aged Internet LeadsReal-Time Internet Leads

Pricing Model

Transparent — prices published online

Minimums

No minimums

Contract Required

No contract required

Return / Refund Policy

Credits for bad phone numbers within 48 hours

Delivery Methods

Email DeliveryCRM Push

Compliance Features

TCPA Consent DocumentationDNC Scrubbing

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